Transmedia.
It began as an academic term, coined by Henry Jenkins in his book Convergence Culture who said, “transmedia represents the integration of entertainment experiences across a range of different media platforms,” Jenkins defines transmedia as storytelling that “immerses an audience in a story’s universe through a number of dispersed entry points, providing a comprehensive and coordinated experience of a complex story.”
Its success relies on fragmenting a narrative and making each platform do what it does best which, in turn, extends the life and longevity of the story.
Join storycentralDIGITAL transmedia producer/consultant and bestselling author, Alison Norrington for an inspiring one-day workshop in one of the best 5 cinemas in London
When
Saturday, January 29, 2011 from 10:00 AM – 3:30 PM (GMT)
Where
Roxy Bar & Screen
128-132 Borough High Street
SE1 1LB London
United Kingdom
As a storytelling mode transmedia is exciting, dynamic and the ultimate 360 approach to storytelling –360content, 360platforms and with the potential for the full 360experience. The basic premise of transmedia is that rather than using different media channels to simply retell the same story, you utilise these channels, their communities and functions to communicate different elements of the story.
storycentralDIGITAL consults on fragmenting story, transmedia strategies, production, architecture & planning to European Broadcasting Union, publishers and independent authors and filmmakers.
Limited seats only! Book your tickets at http://bit.ly/fCOeAl
storycentral LABS 